Where My Messenger Africa go for your Grocery Shopping In Nigeria?

At almost every corner you turn, there are things being sold in most streets in Nigeria. So, for some, it may be difficult to know reputable outlets you can trust to buy your groceries from. Here’s a simple guide to the major formal supermarkets in Nigeria where My Messenger Africa Shopping Executives shop from.

A. Physical Supermarkets

Shoprite: Shoprite is a well-known supermarket chain with several locations across Nigeria. They offer a wide range of products, including fresh produce, meats, dairy, and packaged goods.

Shoprite has an in-house bakery, with its bread being a huge draw for many customers. In terms of floor space, they probably have the largest package groceries (foods) footprint in Nigeria.

Spar: Spar is another popular supermarket chain with multiple locations in Nigeria. They offer a variety of groceries, household items, and imported goods.

Previously known as Park N Shop, it has been in Nigeria for over 30 years and is owned by the Artee Group. Like Shoprite, Spar also bakes its own bread, pastries, and snacks daily. You’ll also find an in house butchery for your fresh meat selections. It has a wide spread across Lagos including stores at Victoria Island, Ikeja, Ilupeju, Surulere, Lekki, and Ikoyi.

Prince Ebeano Supermarket: Ebeano Supermarket has grown from humble beginnings to now have a presence in key middle -class locations in Lagos like Lekki and Ikeja. It pioneered the formalisation of the ‘village market’ concept where local Nigerian ingredients are sold in supermarkets (vs local street markets). It is a fast-growing brand and continues to expand within its target market. Like other supermarkets, it sells a variety of items including fresh food, packaged goods, and toiletries. Ebeano has large outlets at Ikota, Abiko, Lekki Phase 1, Magodo, Oniru, and Chevron.

Mega Plaza: Though located within the large Century 21 Mall, Mega Plaza supermarket is itself a rather small supermarket. Due to its size, it is better classed as a convenience store serving residents in Victoria Island and because of its location, it is popular with foreigners who live and work in the area. In addition to other regular household essentials, it is famous for its alcohol selection.

Addide Supermarket: Established over 20 years ago, Addide has focused primarily on serving low-income neighbourhoods. Its targeting of this demographic has allowed it to build a reputation for having low prices. It runs a convenience store model with most of its stores being less than 100 sqm in size. It does not sell fresh produce. You’ll find Addide stores in Akoka, Bariga, Gbagada, Ijesha, Surulere, Ipaja, Ketu, Ogba, Ojodu, Okota, Aguda, Fagba, and Ikotun.

Justrite Superstore: Like Addide, Justrite was founded over 20 years ago and it also focuses on underserved neighborhoods. Its current footprint is currently across Lagos, Ogun, and Osun states. It sells a wide variety of groceries like other supermarkets in its class. Justrite has popular outlets in Ipaja, Agege, Akowonjo, Ayobo, Bariga, Iju, Isolo, Dopemu, Alakuko, and Ayobo.

Deli’s: This is a specialist grocery store located on Akin Adesola Street in Victoria Island. Its core market is expatriates as well as Nigerians who crave foreign products. Almost its entire store is full of imported packaged goods and fresh produce from across the world. Though small, it has been around for decades and is a must-stop every week for its loyal customer base.

Super Saver Supermarket: This was launched in 2013 and initially only had stores in Ketu and Isolo parts of Lagos before recently launching an outlet in the Osapa area of Lekki. As its name indicates, it aims to be a discounter that tries to compete by offering low prices.

Grand Square Supermarket: Grand Square is a mid-sized supermarket chain located in middle-income locations across Lagos including Ikeja and Victoria Island. It sells a variety of goods like groceries, household essentials, electronics, and furniture. It’s important to note that Grand Square is closed on Sundays across all its locations.

Blenco Supermarket: Blenco is a supermarket chain that was established in 2010. Most of its outlets are located in the wider Lekki area: Ikate, Sangotedo, and Ajah but it also has stores in Akowonjo, Egbeda, and Alimosho. 

The stores have a generally large square footage with products ranging from fresh food, vegetables, electronics, furniture, and clothing.

Jendol Supermarket: Jendol has stores in densely populated areas of Lagos like Isolo, Ikorodu, Abule Egba, Isheri, Idimu, and Alakuko. Since launching in 2016, it has rapidly expanded its store network. It’s an all-in-one store selling everything from household provisions to cosmetics and alcohol. Like some of its competitors, it has a bakery that bakes its own bread and pastries.

B. My Messenger Africa Partnership With Online Supermarkets

With technological advancements over the last few years, more and more customers that are time-conscious are realising that they can do without the stress of driving to physical supermarkets and are instead opting to buy their groceries online.

While some of the above-listed physical supermarkets have an online presence, their online operations are not their primary focus and this is reflected in the quality of the service.

My Messenger Africa partners with these online supermarket to fulfil your grocery shopping list, here are some to consider:

Jumia: Jumia is one of the largest e-commerce platforms in Nigeria where you can buy everything from electronics to cement. If you have a grocery shopping list and trying to stock up your kitchen, you can shop from either the main Jumia site/app or from the specialised Jumia Food app.

Konga: Established in 2012, Konga is another prominent e-commerce site where you can find a diverse selection of groceries, including rice, biscuits, canned goods, snacks, and toiletries.

Supermart.ng: Supermart.ng, which was launched in 2014, is the leading online supermarket and grocery delivery service in Nigeria. If you love your local Nigerian ingredients but don’t want the stress of going to markets, you can get them from this online market. You can place orders via its website or its mobile app. It has a wide selection of groceries across categories like fruits, vegetables, meat, toiletries, beauty products, cleaning products, snacks, drinks, alcohol, medicines, and office supplies.

Price Pally: Price Pally describes itself as a social e-commerce platform that allows users to buy food in bulk or share bulk with others directly from farmers and wholesalers. They operate within Lagos, Abuja, and Port-Harcourt and focus primarily on fresh produce like fruit, vegetables, and meat.